Skip to content

WSI Internet Marketing | SEO Campaign Case Study for Sears Floor Covering Centre

SEO & Internet Marketing Campaign Case Study for Sears Floor Covering Centre and the Retail industry – Watch the SEO case study of Sears Floor Covering Centre and the Retail industry and how internet marketing plan from WSI helped them gain business. See what the Sears Floor Covering Centre did to overcome the challenges and the results they are seeing now with the help of a consolidated internet marketing and social media marketing plan from WSI.

Listen to Scott Newman and Steve Muschler, Owners of Sears Floor Covering Centre, on the challenges facing Sears Floor Covering Centre and the retail industry, what Sears did to overcome the challenges and the results they are seeing. The major challenge they were facing was to increase foot traffic to store and awareness about Sears Floor Covering locations.

WSI internet marketing plan for Sears Floor Covering Centre included new website based on SEO friendly design, pay per click campaign, online coupons and promotions and permission based email marketing.  With this SEO campaign from WSI, the visitors to the website increased considerably and online orders are being generated on a constant basis. To know more about internet marketing plan from WSI please visit – http://www.wsiworld.com/OurServices/InternetMarketingPlan.aspx

Our other Social Media Channels:

Website – http://www.wsiworld.com/
Twitter – https://twitter.com/wsiworld
Facebook – facebook.com/wsiworld
LinkedIn - http://www.linkedin.com/company/14406
Blog – http://blog.wsidigitalmarketing.com/

5 Steps to develop an internet marketing strategy that works

In the world of modern marketing, many companies want to design an internet marketing strategy that will work for them. While Internet marketing has different elements and implementation plans, the overall plan remains the same as for a traditional (offline) marketing plan.

Here are 5 steps to developing the right plan to suit your needs:

  1. Determine your overall strategy – this may sound simple, but you need to be able to clearly define your organization’s overall marketing strategy in order to determine what your internet marketing strategy will be. Don’t get sidetracked by the Internet – you still need to have a solid strategy in place.
  2. Clearly define your objectives – once you have determined your overall strategy, ask yourself what you would like to achieve. You need to decide if you would like to increase sales, promote brand awareness or launch a new product for example.
  3. Once you have clearly defined goals and objectives, you will be able to decide on the right marketing tools for you to use – there are so many options for Internet marketing strategies – perhaps you want to improve your company’s ranking with search engines – you may decide that improving your search engine optimization (SEO) is the online tool that you are going to use.
  4. Set your budget – as with all marketing strategies, it is important to set your budget and determine what your required return on investment will be. It is necessary for you to be able to track your results and adjust your campaigns where necessary. The one major advantage of internet marketing is that it is highly measurable.
  5. Seek the advice of a professional company – the world of Internet marketing can be a confusing and complex one. A professional company will assist you in navigating the process and help you develop the right Internet marketing strategy for your company. Because a Consultant will have the necessary knowledge and skills, they will be able to help you choose the best strategy for your business and budget.

The world of Internet marketing is an exciting and challenging one. If you are looking for a professional company to assist with your Internet marketing strategy, WSI specializes in providing professional and effective internet marketing services. Speak to us about getting the right strategy in place to get the results that you are looking for.

About WSI:

WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries.  The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit http://www.wsiworld.com/ for more information.

What is CMS web design and how can it benefit your business?

CMS web design or content management system allows you to manage your own website and its content. This means that you can make your own changes and edit your site without needing a web design company to do this for you.

What are the benefits of a CMS system?

  • It is easy to keep your site up to date and current – with a cms web design you can update your own site as frequently as you want to, without needing to pay for each change. Old, outdated content is not good for your website and it does nothing in helping you attract new customers.
  •  If you keep your site updated, it does assist with your search engine optimization efforts, as search engines love new, fresh content.
  • Your design can be changed at any time without affecting your content – this makes it an easy web design option.
  • It is a cost-effective option for small and medium sized businesses – you can make use of cms offerings such as WordPress or Joomla! sites

How to go about getting the right option for your company

If you are looking for easy web design you need to consider the right option for your company. It may be a wise choice to consult with an expert Internet marketer who can assist you. If you would like a CMS web design, they can set it up and provide you with the training needed to maintain it.

What is dynamic web design?

A dynamic web design allows for a variety of interactive features which are installed via plug-ins. For example, you can add podcasts to your website. A dynamic site is a great option if you want to be able to offer a higher “wow” factor to your visitors.

Using a dynamic web design offers many benefits. WSI Internet marketing specializes in providing professional and effective web design services. Speak to us about getting the right strategy in place to get your company the results that you are looking for.

Difference between Search Engine Marketing (SEM) and Pay Per Click Advertising

Search engine marketing (SEM) is the process of using unpaid (organic) combined with paid (pay-per-click) techniques to improve your search engine rankings. This can prove to be a very successful venture for your business ad it helps your business generate the rankings that you are looking for, ultimately driving more traffic through to your site.

Search engine optimization marketing (SEO) is a discipline which takes proper planning, research and implementation. It is also vital to monitor the results and determine the success of your campaigns. It pays to consult a professional company that can develop a strategy which will deliver on your chosen objectives. Proper use of search engine marketing and optimization will do just that.

What is organic search engine optimization?

With organic or unpaid search engine optimization, your Internet marketing Consultant can use techniques to improve your page’s ranking on the results pages of search engines. They do this by leveraging different methods including: link building, use of optimal keywords and keeping your content relevant and new.

What is paid or pay-per-click optimization?

In this case, a business pays for advertising which will allow your website to be listed on the top pages of a search engines results pages. Some search engines differentiate between paid and unpaid results while others do not. With pay-per-click advertising, you only pay for the number of customers that click on your ad, which leads to your site. The cost per click depends on the popularity of the keywords that you incorporate and the number of other companies that are interested in these keywords. Search engine marketing (SEM) utilizes this technique to improve your overall search engine optimization strategy.

Why work with an Internet marketer?

If you are looking for search engine marketing help, a marketer that specializes in this field will provide you with the guidance that you need. Search engine optimization is a highly specialized field and it is an art to master. Most companies do not have the necessary skills and resources to internally manage their search engine optimization efforts efficiently and this is why they choose to outsource.

WSI Internet Marketing is the leading provider of online solutions for businesses around the globe. Contact your local WSI Consultant to speak about developing the right search engine marketing strategy to get your company the results that you are looking for.

About WSI:

WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries.  The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit http://www.wsiworld.com/ for more information.

WSI Internet Marketing | SEO & Internet Marketing Campaign Case Study for Cansky Roofing Canada

SEO & Internet Marketing Campaign Case Study for Cansky Roofing Canada – Watch the SEO case study of Cansky Roofing Canada and how internet marketing plan from WSI helped them gain business. Listen to Manuel Da Silva, President of Cansky Roofing Inc, on the challenges facing Cansky Roofing and the contracting industry, what Cansky did to overcome the challenges and the results they are seeing. WSI internet marketing plan for Cansky Roofing Inc included designing
a new website with conversion architecture, pay per click campaign, search engine optimization and web analytics. With this SEO campaign from WSI, in 6 weeks they got 25 leads got 8 deals and 5 deals closed. To know more about internet marketing plan from WSI please visit – http://www.wsiworld.com/OurServices/InternetMarketingPlan.aspx

Social media marketing tools – what are the right ones for your small business?

The popularity of social media has exploded with new social media marketing tools emerging each day. With all the different social networks available today it is not only impossible, but also unwise to try participate in them all. So how do you know what networks are right for your business?

How much time do you have available?

To have a social media presence requires time and effort – as a business, you need to decide how much time you can devote to a social media service.

Why you should have a company blog

A blog is a simple, effective and inexpensive social media marketing tool that you can use in your business without large investment. If you work actively on your blog, you can establish yourself in your industry and get your name out there. With a blog, it is important to remember that you need to update it regularly – you will not get the results that you are looking for if you do not.

Look at the most widely used social media marketing tools

If you look at information on usage statistics, the most widely used platforms at the moment are Twitter, Facebook and LinkedIn. There are a multitude of other platforms which can be extremely useful and you should consider those. For example, Pinterest is one of the fastest growing social media sites. It is a visually based application. If you run a professional make-up service, this is one network you could consider.

Start with one social media network

If you are a small business and do not have the time to dedicate to multiple networks why not try one of the available social media tools and see how it works for you. In addition to your blog, you could try a Facebook page for example. Once you have experimented with the resource, you can think about trying another one.

The world of social media is constantly changing. It pays to get the advice of a professional company that can assist you with a strategy and help you decide which platforms you should be on.

If you are looking for a professional company to assist with your social media marketing tools, WSI specializes in providing professional and effective social media marketing services. Speak to us about getting the right strategy in place to get the results that you are looking for. Visit www.wsiworld.com for more information.

About WSI:

WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries.  The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit http://www.wsiworld.com/ for more information.

 

4 Steps to creating a great Internet marketing business plan

If you are new to marketing online, you may be struggling to create an internet marketing plan for your business. The Internet can seem like a confusing platform, with so many routes to take. Here are some of our crucial steps for develop a great plan for your business. An Internet Marketing Plan is an integrated strategy that combines various Internet marketing and digital marketing services (such as search engine optimization, social media optimization, web analytics and search advertising) to increase the return on investment. An online competitor Analysis is the best foundation for developing a foolproof internet marketing plan.

Make sure that when you decide to implement a comprehensive Internet Marketing Plan, you get hold of a good internet marketing solutions provider who will provide an adroit team that manages what they measure throughout the execution and implementation of the strategic plan. The core competence of a good internet marketing service provider lies in offering expert advice and strategies that will help you analyze results and make corrections, troubleshoot issues and solve problems and establish a measurement system that helps your website gain online popularity and drive business to your website.

Take the time to research

As with any marketing plan, an Internet marketing business plan requires you to thoroughly analyze your industry, target market, competitors and environmental forces. This forms the basis of your plan and without it, you will be lost. If you carefully choose your target market for example “small business owners” – your marketing plan be developed around them.

Determine your positioning statement

When developing your Internet marketing business plan, consider what differentiates your business from your competitors. It could be the quality service that you provide or perhaps you have a unique solution that other companies do not offer. Whatever your key differentiator maybe, utilize this to develop a positioning statement that clearly defines the value that your business can offer.

Allocate your budget

This may sound like a simple point to consider, but your budget will inform the type of Internet marketing tools that you are able to use in your Internet marketing plan. If you have a small budget for example, you may not be able to advertise online as much as you would like. Instead, you could choose to focus your efforts on organic search engine optimization as a more cost effective method.

Make sure you target the right channels

With your plan, make sure that all your efforts are aimed at your target market. For example, if your target audience “small business owners”  from a specific industry that doesn’t really feature on social media, it would be pointless spending your efforts on an expensive campaign on that particular channel. You may instead want to focus your efforts on a campaign for the local small business website association, which your target market reads regularly.

The world of Internet marketing is an exciting and challenging one. If you are looking for a professional company to assist with your Internet marketing plan, WSI specializes in providing professional and effective internet marketing services.

About WSI:

WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries.  The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit http://www.wsiworld.com/ for more information.

Follow

Get every new post delivered to your Inbox.